In 2021, Milbank Group acquired Nicola Jane, a long-established brand providing post-surgery lingerie and products for women recovering from breast cancer treatment. Although the Group did not know it at the time, the purchase was the start of its move into the healthcare sector.

For decades, Nicola Jane had earned the trust of the women it served through deep understanding of what recovery involves. Its products are designed to restore physical comfort after surgery, and the business has always understood that what women often need most is something harder to measure: a sense of themselves returning.

Nicola Jane has led the post-surgery industry because it has proven to every customer what genuinely patient-centred care looks like in practice. Unhurried, personalised, and grounded in real understanding of what women are going through.

In 2024, Milbank Group added Browns More Hair Now to its portfolio of businesses, a specialist in wigs and hair replacement solutions. Hair loss, whether from chemotherapy, medical conditions, or other causes, carries a weight that goes well beyond appearance. Browns built its reputation on recognising that, offering clinical expertise alongside a deeply personal approach that helps women feel like themselves during an incredibly vulnerable time.

With Nicola Jane and Browns alongside one another, a more complete picture began to take shape. Both businesses aligned in supporting the body after surgery and helping women reclaim their sense of identity during treatment.

The acquisition of Hairflair Designs in April 2026 looked to expand on the in-person service that both Browns and Nicola Jane have established. Based in Bristol and well-regarded across the Southwest, Hairflair has earned its reputation through personalised wig fittings and a gentle, attentive face-to-face experience that makes a difference. The business also has strong working relationships with local hospitals and healthcare providers, enabling an easy pathway from clinical care to specialist retail support.

With Hairflair as part of Milbank Group, the focus will be on developing and expanding its model, deepening existing healthcare partnerships and extending its reach so that more women across the UK can access professional fitting and guidance in supportive environments.

Nicola Jane, Browns and Hairflair Designs each play a different role, but they are united by the same approach: patient, expert, and genuinely attentive to the women they serve. For all three businesses, supporting confidence is as central to recovery as anything clinical.

Looking back, each acquisition made sense on its own terms, and each one revealed a little more of what the portfolio could become. That process feels far from finished. As long as there are businesses out there that share the same values and the same commitment to the women they serve, there will be good reasons to keep building.